Hockerty Uses TrackingMore to Improve Logistics Management Efficiency

The Quest to Make Bespoke Clothing Accessible to All Men

Finding a reliable local tailor or shoemaker that can make a custom-fit item is not a privilege for all men. Hockerty was started to address this issue and help distinguished gentlemen order bespoke outfits and shoes online.

Guide videos help customers take the right measurements. They then proceed to Hockerty’s futuristic 3D interface that allows them to customize and visualize their outfits. These measurements and design specifications are sent to the tailors and shoemakers. After ordering, customers can expect their orders to be delivered within two weeks.

With most customers ordering their clothes and shoes for special events, Hockerty needed to streamline its order tracking process to avoid disappointments. The extended delivery period triggered post-purchase anxiety in customers who were not sure if their deliveries would be made on time.

The peak wedding season of late summer to early fall meant more orders to fulfill worldwide and a more complicated carrier network to navigate. Hockerty realized the need for a tracking solution that could provide a streamlined view of all carrier data and allow for automated shipment tracking for its customers.

Going for a Custom Fit - How Hockerty Partnered With TrackingMore

“Our need was not just any other tracking solution, but one that fit our customers’ needs to be updated on where their orders were during the delivery process,” explained Salva Jovells, Marketing Manager at Hockerty.

Hockerty bumped into TrackingMore while researching tracking solutions online. After deliberating with the customer agents, they settled on TrackingMore’s API and Webhooks as the feature to use. Driving this decision was:

Excellent API performance with easy integration

Hockerty prioritizes on-time delivery of orders, which is only possible with an API that consistently communicates with carrier websites. TrackingMore excels in this regard with a dedicated 99.90% uptime compared to other solutions Hockerty tested.

The Hockerty team also enjoyed a hassle-free integration process that did not burden them with cumbersome implementation or interrupt their own tech stack.

Enhanced visibility into all shipment data

Previously, Hockerty’s hands were tied whenever there was a delivery exception because such data might not be available to their team on time. TrackingMore offered an end-to-end view of all parcels’ statuses, which enabled Hockerty’s customer care team to provide faster and more accurate response in case of delivery disruptions.

Global carrier network

Hockerty was already working with several carriers globally, who it needed to integrate into its new tracking solution. TrackingMore partners with 1000+ leading carriers globally which helped Hockerty track more accurately and with complete shipment data.
Stitching a Perfect Future Together

“Our order tracking process has received the revamp it needed to help us deliver an excellent tracking experience for our customers,” noted Salva Jovells, Marketing Manager at Hockerty.

Hockerty’s partnership with TrackingMore has been a fruitful one since its start in the summer of 2019, enabling the brand to:

Boost return customers

A quarter of all orders that Hockerty currently handles come from its existing customer base. An improved order tracking experience has seen many gentlemen return and order other items on the website with the confidence that they can get timely updates on their shipments.

Improvement in logistics management efficiency

TrackingMore has a wide carrier network that covers all logistics partners that Hockerty works with globally. The ability to harmonize data on all its carriers has helped Hockerty improve logistics management efficiency, by allowing the company more insight into key logistics KPIs such as its on-time delivery, order cycle time, and return processing time.

Reduced manual labor
Before using TrackingMore, the Hockerty team had to contact different carriers or forward customers to carriers’ sites for order tracking. Now, all shipment data is consolidated in one place, which helps reduce discrepancies between different systems and far less context switching. The team is more efficient with reduced manual labor, allowing it to offer better support to customers.